Privacy policy.

1. Who we are

This site is operated by Smart Numbers Ltd, trading as Digital Five. We’re registered in England & Wales (company number 5457989, VAT number 887353085) and operating in the United Kingdom. We’re the data controller for personal data we collect through this site and our services.

Contact: hello@digitalfive.com · 0345 0178 179

2. What we collect

We collect only the data we need to do business with you. That includes:

• Contact details (name, business name, email, phone number) when you fill in a form, request a quote, sign up for an account or buy a number from us.
• Billing & account information, when you become a customer (invoice address, VAT number, payment reference).
• Communications: emails, calls and support tickets so we can follow up properly.
• Usage data: anonymised analytics about how you use this site (pages visited, device type, country). We never combine this with identifying information unless you’ve consented.
• Call data: if you’re a telecoms customer, the metadata required by Ofcom (numbers dialled, durations) and, if enabled, call recordings.

3. Why we use it

• To reply to enquiries and proposals.
• To deliver the services you’ve hired us for (websites, ads, telecoms etc.).
• To invoice you, take payment and meet our tax obligations.
• To improve our website, our services and our support.
• To send occasional service updates relevant to your account.
• Marketing emails only if you’ve opted in. You can unsubscribe in one click.

4. Legal basis

Under UK GDPR we rely on one of three lawful bases for processing personal data:

• Contract: to deliver work you’ve commissioned.
• Legitimate interest: to run our business (responding to enquiries, improving our site, preventing fraud).
• Consent: anything optional, like marketing emails or non-essential cookies.

5. Who we share data with

We only share data with carefully-selected suppliers who help us deliver our services, including:

• Hosting providers and cloud platforms (UK/EU regions only).
• Payment processors (Stripe, GoCardless).
• Email and CRM tools (HubSpot, Microsoft 365).
• Telecoms carriers required to route calls.
• Accountants and HMRC, where legally required.

We don’t sell your data. We don’t share it with advertising networks for ad targeting unless you’ve given explicit consent.

6. How long we keep it

• Enquiry data: up to 24 months from last contact, then deleted.
• Customer data: for the duration of your contract plus 6 years for accounting (HMRC requirement).
• Call recordings: 90 days by default, configurable per customer.
• Marketing list: until you unsubscribe.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Correct anything that’s wrong.
• Ask us to delete data we no longer have a reason to keep.
• Restrict or object to specific processing.
• Port your data to another provider.
• Complain to the ICO at ico.org.uk if you’re unhappy with how we’ve handled it.

Email hello@digitalfive.com with "data request" in the subject and we’ll respond within one month.

8. Cookies

We use a small number of essential cookies to make the site work (preference, session). Analytics cookies only load if you’ve consented via the banner. You can change your choice at any time.

9. Security

We host in UK/EU data centres with industry-standard encryption in transit (TLS) and at rest. Staff access is on a least-privilege basis with mandatory 2FA. We run regular access reviews and have a documented incident response plan.

10. Changes

We’ll update this page when our practices change and revise the "last updated" date at the top. Material changes get an email notice to active customers.